Hi, I’m Bethany Catalfamo! Born and raised in Oceanside, CA, I’ve proudly owned Lotus Den and Gentlemen’s Den since 2002. I stay busy managing three Airbnbs alongside my husband, three kids, and our two beloved dogs.
I’ve been in the hair industry since the ’90s, and staying current with evolving styles has always been a priority for me. My eclectic taste flows into every part of my life—whether it’s in fashion, design, music, or hair.
My passion lies in helping people love their hair, whether that means embracing their natural texture or enhancing it with beautiful color. I also love sharing styling tips, hair care advice, and even recommendations for the best local eateries and shops.
When I’m not in the salon, you’ll probably find me thrifting or hosting friends—I love entertaining and creating meaningful connections.
Hey, I’m Alivia! I began pursuing hairstyling at 15 and quickly became obsessed with the excitement of never knowing who would walk through the door. Every client brings something unique to my chair—whether it’s a new style, texture, or idea—and I’ve always made it my goal to stay open-minded and experiment as my clientele grows.
A lot of my inspiration comes from my love for fashion and trends from the ’60s, ’70s, and ’90s. Whether it’s a classic brunette bob or a spunky, sun-kissed shag cut, I love bringing my clients’ dream hair to life (and match their outfit). I aim to deliver effortless hair that makes you feel yourself, even when life gets in the way
On my days off, I recharge by spending time with the people and things that bring me joy—going to church, hanging out with friends and family, thrifting, and, of course, indulging in a McDonald’s Sprite or some chicken nuggets! My husband and I have are childhood friends, and we enjoy every minute of building our little life together.
To all my clients—past, present, and future—thank you for trusting me and welcoming me into your world, even if only for a small part of your day. I hope to see you in my chair soon!
Hi, I’m Alyssa! My top two specialties are luxurious blowouts and blonding services. While I enjoy all color work, blonding is by far my favorite. I also love creating face-framing cuts and take extra care to perfect every detail when doing them.
I began my journey in the industry in October 2017 when I started cosmetology school, and by January 2019, I was officially licensed. I fell in love with hairstyling during cosmetology school, and with my natural creativity and artistic background, stepping into the beauty world felt like second nature.
This industry has blessed me with so many meaningful relationships and genuine conversations, which I cherish deeply. I love learning not only about my clients’ hair needs but also about their lives during the time we spend together in the salon. Seeing my clients leave with a smile is the most fulfilling part of my work—it’s a reward in itself.
Hey, I’m Ava! Born and raised in Vista, CA. I’ve always been passionate about all things hair! I’ve long been known as the go-to hairstylist among my friends, always styling their hair and loving every second of it.
Outside of the salon, I have a big love for both the beach and the desert—two completely opposite places, I know! Some of my favorite moments are spent reading by the ocean or riding motorcycles through the desert.
I can’t wait to meet you and hope to see you soon!
Hi I’m Courtney. I’ve been in the hair industry for over 20 years, and my passion for creating meaningful experiences for my clients is just as strong as it was when I started. I love creating transformational changes and really getting to know my clients and their hair journey.
Whether it’s a cut or color, I’m all about bringing their vision to life and thrive on the challenge of making it happen. When I’m not in the salon, you can find me making memories with my three little boys and always enjoy a good brunch.
Hi, I’m Emily! I’ve been a stylist for nearly 20 years. My training began with Aveda, and I’ve since expanded my expertise with Wella and Redken. I’m also certified in Babe tape-in extensions and Brazilian blowouts. I specialize in custom blonding and color balancing, and I have a passion for short razor cuts, blended layers, and beachy shags.
What I love most about my work is the transformation—not just on the outside, but the confidence it brings from within. Seeing that big smile at the end of an appointment is the reason I show up every day!
A little about me: I’m 36 years old, born in the South, and raised in North Carolina. I eventually made my way to California and have loved it here ever since! I’m married to the most wonderful guy and am a proud mom of two little boys—Jackson and our newest addition, James.
Family means everything to me, and when I’m not with them, I love staying active and having fun. I also enjoy cooking, gathering with friends, and going on walks in beautiful places to relax and recharge.
Hi, I’m Emmerson!
I’ve always been passionate about beauty and have been doing nails for as long as I can remember! Creativity has always been at the heart of everything I do, especially when it comes to beauty, and I feel incredibly grateful to have found a career that lets me express that every day.
I had the privilege of apprenticing under Bethany for two years while finishing high school, which allowed me to dive into this industry at a young age. Learning from such a talented stylist and businesswoman was an invaluable experience, and I’ll always be grateful for the opportunity.
What I love most about my work is building meaningful connections with my clients and being a part of their lives. I specialize in creating lived-in looks, balayage, bold reds, and playful layered cuts. It would be an absolute privilege to have you in my chair!
Hi! I’m Jessica! I’m a passionate hairstylist with a love for all things beauty and creativity. With a keen eye for detail and a commitment to perfection, I take pride in ensuring every client leaves my chair feeling their absolute best.
When I’m not in the salon, you’ll find me exploring the outdoors with my dog, staying active at the gym, or hunting for unique treasures while thrifting. I’m also a travel enthusiast and a live music lover, always seeking new experiences to inspire my work and creativity.
Hi, I’m Katy! I’m a San Diego native and have been part of the hair industry since 2021. I specialize in lived-in blondes, precision cuts, and custom color. Connecting with my clients and hearing their stories is one of the most rewarding parts of my work.
I believe in being upfront and honest about what it takes to achieve your hair goals while ensuring we maintain the health and quality of your hair. Making my clients feel seen and heard is incredibly important to me, and I strive to create a safe, welcoming space for everyone in my chair.
When I’m not at the salon, I’m spending time with my sweet daughter—who I could talk about all day if given the chance! I also love getting new show or movie recommendations and am always happy to nerd out over the latest trends.
Hi! I’m Kaylee. I specialize in all things bright blonde and lived-in color!
I began my journey in the beauty industry in 2021 at Paul Mitchell The School in downtown San Diego. From the very beginning, I’ve been drawn to the little details that make all the difference—whether it’s a perfectly placed money piece or highlights that look effortlessly natural.
One of my favorite parts of this career is building genuine connections with my clients. I feel incredibly lucky to have the best girls in my chair, many of whom feel more like best friends than clients. Seeing the smile on their faces when they leave makes this work feel like so much more than just a job.
I can’t wait to meet new faces and get to know you!
Want to join our team?
