Hi, I’m Bethany Catalfamo! Born and raised in Oceanside, CA, I’ve proudly owned Lotus Den and Gentlemen’s Den since 2002. I stay busy managing three Airbnbs alongside my husband, three kids, and our two beloved dogs.
I’ve been in the hair industry since the ’90s, and staying current with evolving styles has always been a priority for me. My eclectic taste flows into every part of my life—whether it’s in fashion, design, music, or hair.
My passion lies in helping people love their hair, whether that means embracing their natural texture or enhancing it with beautiful color. I also love sharing styling tips, hair care advice, and even recommendations for the best local eateries and shops.
When I’m not in the salon, you’ll probably find me thrifting or hosting friends—I love entertaining and creating meaningful connections.
Hi, I’m Sheri! I’ve been in the beauty industry for over 33 years, and I still love it just as much as I did when I started. Being part of an industry that’s always changing and evolving keeps me inspired, curious, and constantly learning.
I’m surrounded by passionate, talented stylists who truly care about making people feel their best—we listen, collaborate, and help create a version of you that feels fresh, confident, and completely you.
For me, there’s nothing better than knowing we’ve brightened someone’s day. Whether I’m supporting the team behind the scenes or chatting with clients in the salon, I’m here to make sure every experience is a great one.
Hey, I’m Alivia! I began pursuing hairstyling at 15 and quickly became obsessed with the excitement of never knowing who would walk through the door. Every client brings something unique to my chair—whether it’s a new style, texture, or idea—and I’ve always made it my goal to stay open-minded and experiment as my clientele grows.
A lot of my inspiration comes from my love for fashion and trends from the ’60s, ’70s, and ’90s. Whether it’s a classic brunette bob or a spunky, sun-kissed shag cut, I love bringing my clients’ dream hair to life (and match their outfit). I aim to deliver effortless hair that makes you feel yourself, even when life gets in the way
On my days off, I recharge by spending time with the people and things that bring me joy—going to church, hanging out with friends and family, thrifting, and, of course, indulging in a McDonald’s Sprite or some chicken nuggets! My husband and I have are childhood friends, and we enjoy every minute of building our little life together.
To all my clients—past, present, and future—thank you for trusting me and welcoming me into your world, even if only for a small part of your day. I hope to see you in my chair soon!
Hi, I’m Alyssa! My top two specialties are luxurious blowouts and blonding services. While I enjoy all color work, blonding is by far my favorite. I also love creating face-framing cuts and take extra care to perfect every detail when doing them.
I began my journey in the industry in October 2017 when I started cosmetology school, and by January 2019, I was officially licensed. I fell in love with hairstyling during cosmetology school, and with my natural creativity and artistic background, stepping into the beauty world felt like second nature.
This industry has blessed me with so many meaningful relationships and genuine conversations, which I cherish deeply. I love learning not only about my clients’ hair needs but also about their lives during the time we spend together in the salon. Seeing my clients leave with a smile is the most fulfilling part of my work—it’s a reward in itself.
Hey, I’m Ava! Born and raised in Vista, CA. I’ve always been passionate about all things hair! I’ve long been known as the go-to hairstylist among my friends, always styling their hair and loving every second of it.
Outside of the salon, I have a big love for both the beach and the desert—two completely opposite places, I know! Some of my favorite moments are spent reading by the ocean or riding motorcycles through the desert.
I can’t wait to meet you and hope to see you soon!
Hi, I’m Katy! I’m a San Diego native and have been part of the hair industry since 2021. I specialize in lived-in blondes, precision cuts, and custom color. Connecting with my clients and hearing their stories is one of the most rewarding parts of my work.
I believe in being upfront and honest about what it takes to achieve your hair goals while ensuring we maintain the health and quality of your hair. Making my clients feel seen and heard is incredibly important to me, and I strive to create a safe, welcoming space for everyone in my chair.
When I’m not at the salon, I’m spending time with my sweet daughter—who I could talk about all day if given the chance! I also love getting new show or movie recommendations and am always happy to nerd out over the latest trends.
Hi, I’m Emily! I’ve been a stylist for nearly 20 years. My training began with Aveda, and I’ve since expanded my expertise with Wella and Redken. I’m also certified in Babe tape-in extensions and Brazilian blowouts. I specialize in custom blonding and color balancing, and I have a passion for short razor cuts, blended layers, and beachy shags.
What I love most about my work is the transformation—not just on the outside, but the confidence it brings from within. Seeing that big smile at the end of an appointment is the reason I show up every day!
A little about me: I’m 36 years old, born in the South, and raised in North Carolina. I eventually made my way to California and have loved it here ever since! I’m married to the most wonderful guy and am a proud mom of two little boys—Jackson and our newest addition, James.
Family means everything to me, and when I’m not with them, I love staying active and having fun. I also enjoy cooking, gathering with friends, and going on walks in beautiful places to relax and recharge.
Hi, I’m Emmerson! I’ve always been passionate about beauty and have been doing nails for as long as I can remember! Creativity has always been at the heart of everything I do, especially when it comes to beauty, and I feel incredibly grateful to have found a career that lets me express that every day.
I had the privilege of apprenticing under Bethany for two years while finishing high school, which allowed me to dive into this industry at a young age. Learning from such a talented stylist and businesswoman was an invaluable experience, and I’ll always be grateful for the opportunity.
What I love most about my work is building meaningful connections with my clients and being a part of their lives. I specialize in creating lived-in looks, balayage, bold reds, and playful layered cuts. It would be an absolute privilege to have you in my chair!
Hi! I’m Jessica! I’m a passionate hairstylist with a love for all things beauty and creativity. With a keen eye for detail and a commitment to perfection, I take pride in ensuring every client leaves my chair feeling their absolute best.
When I’m not in the salon, you’ll find me exploring the outdoors with my dog, staying active at the gym, or hunting for unique treasures while thrifting. I’m also a travel enthusiast and a live music lover, always seeking new experiences to inspire my work and creativity.
Hi, I’m Brynn! I’m from Temecula and have been in the hair industry for 2 years—but you could say it’s been a part of my life forever. My mom’s a hairstylist, so I grew up surrounded by the salon world and have loved playing with hair ever since I was little.
Special event styling has always held a special place in my heart—there’s something magical about helping someone feel their best for a big moment. Lately, I’ve also fallen in love with blonding and everything that comes with creating bright, dimensional looks.
When I’m not behind the chair, I’m probably out thrifting with an iced vanilla chai in hand or road-tripping to new places for a little car camping adventure with friends
Hi, I’m Emily! I’m a hairstylist with three years of experience behind the chair. I specialize in lived-in color, beachy blondes, rich dimensional brunettes, and soft, fluffy layered cuts. Whether you’re looking for bright ribbons of sandy blonde, deep brunette tones, or warm coppers, I’d love to create a look that makes you feel amazing!
I’ve lived in Murrieta my whole life, but Oceanside has always been one of my favorite spots in SoCal — I grew up visiting, so getting to work here now feels like a dream.
Outside of the salon, my biggest passion is music! I’ve been playing guitar and singing since I was 14, and you can often find me performing at local coffee shops. I’m currently learning piano and have a dream of mastering the mandolin next. I also love watercolor painting, sketching, lifting, and running.
I can’t wait to meet you and help you feel your best!
Hi, I’m Taylor! I was born and raised in North County San Diego, and I’m so happy to be doing what I love in the community that shaped me.
I’m super passionate about working with curly hair—curly cuts, bouncy layers, and rich, warm copper tones are some of my favorite things to create. I love helping my clients embrace their natural texture and feel amazing in their own skin.
More than anything, I care about making sure each person in my chair feels heard, supported, and excited about their hair. I’m big on communication and collaboration, and I’ll always be honest about what it’ll take to get you to your goals while keeping your hair healthy along the way.
When I’m not at the salon, you’ll probably find me out in nature, reading a good book, or playing with dogs.
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